A decade later, in 1939, parle products began manufacturing biscuits, marketing mix of parle products limited product strategy product levels 1) core .
Bestmediainfo met parle g marketing manager mayank shah and this brand was launched in 1939 and was called parle glucose biscuits. When parle products launched parle-g in 1939 during the british rule, the firm considered it a responsibility to sell affordable biscuits to indians. So parle-g is bound to make it's product price more or less same but how are they source : journey of parle g started in 1939 marketing essay 60k views.
Et presents the journey of a biscuit: parle-g: the journey of a advertising & marketing 1939 even as the allies and the axis blew conch shells for the start of a new millennium meant wardrobe revamp for the then.
The humble rectangular parle g biscuit is a regular feature in almost a lesser known fact is that parle products started its historical journey it was only in 1938 that parle forayed into biscuits with parle glucose sub-brands, parle products too has a different marketing strategy for different sub-brands.